Baskin Robbins • MLB All-Star Campaign
Memories That Stick.
Build a campaign for Baskin Robbins around the MLB All-Star Game without an official sponsorship. No team logos, no players, no league IP.
THE PROBLEM
Every other brand was competing for the game. We had to find a way into the moment that didn't need the game at all.
THE IDEA
Kids don't remember who won. They remember the ice cream. So we skipped the game entirely and celebrated the sticky, messy moments that actually last.
THE WORK
Art Direction: Vance Gorman Jr.
Copywriter: Sophia Ebanks
Brief: Baskin Robbins All Star Campaign
Copywriter: Sophia Ebanks
Brief: Baskin Robbins All Star Campaign