Case Study 01

Every Letter Counts.

Monotype • D&AD Brief, 2024

THE ASK
Create a campaign for monotype that demonstrates the power and cultural weight of typography.

THE PROBLEM
As major brands quietly rolled back their DEI commitments, the conversation around inclusion was disappearing and most people weren't noticing.

THE IDEA
Remove DEI from the words brands built their identity on and show exactly what's lost when three letters disappear.

THE WORK

Art Direction: Frank Yin, Vance Gorman Jr.
Copywriter: Sophia Ebanks
Brief: Monotype / D&AD 2024

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