Phoenix Law Firm • Domestic Abuse Campaign
Don’t Cover Up.
Making up for all the excuses.Create a campaign for a law firm specializing in domestic abuse that reaches women who need help without alerting the people who hurt them.
THE PROBLEM
Women experiencing domestic abuse rarely see themselves as victims. They forgive then cover up the bruises and the truth behind them.
THE IDEA
Meet them where they have the private conversations, where no one else is watching.
Art Direction: Vance Gorman Jr.
Copywriter: Vanshika Lakhani
Brief: Phoenix Law Firm
Copywriter: Vanshika Lakhani
Brief: Phoenix Law Firm