Case Study 03

The Greatest Boy Band You've Never Heard Of.

Ebay • PR Campaign

THE ASK
Create a campaign that drives cultural relevance for eBay and reminds a new generation why the platform exists.

THE PROBLEM
eBay is built on the thrill of finding something you thought was gone forever. The brand needed a way to make that obsession feel alive again, not just functional but genuinely exciting.

THE IDEA
A 90s boy band the world never heard of. Bring them back. A fully fabricated piece of the past, discovered exclusively on eBay. If eBay can surface a forgotten boy band, it can find anything.








THE WORK


















Art Direction: Vance Gorman Jr.
Copywriter: Gavin Johnson
Brief: Ebay  PR  Campaign




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